Privacy Policy

We collect information you provide directly to us, such as when you create an account, make a deposit, place a bet, or contact us for support.

Account Information: Name, email address, date of birth, phone number, and username.

Identity Verification (KYC): Government-issued ID, Social Security Number (last 4 digits or full, depending on jurisdiction), and selfie for facial verification. This data is processed by a licensed third-party identity verification provider.

Financial Information: Payment method details (credit/debit card numbers are tokenized and never stored on our servers), bank account information for payouts, and transaction history.

Device & Usage Data: IP address, device identifiers, browser type, operating system, pages visited, time spent, referring URLs, and in-app behavior events.

Location Data: General location derived from IP address, and precise GPS location only if you grant permission in our mobile app.

We use your information for the following purposes:

To Provide and Maintain Services: Process transactions, manage your account, and deliver our products and features.

Identity Verification & Compliance: Verify your identity, age, and eligibility to use our platform in compliance with legal and regulatory requirements.

To Improve Our Platform: Analyze usage patterns, troubleshoot issues, and enhance user experience.

Communication: Send you account notifications, promotional materials, and updates about our services (you can opt out at any time).

Fraud Prevention & Security: Detect and prevent fraudulent activities, money laundering, and unauthorized access.

Personalization: Customize your experience by showing relevant content, offers, and recommendations.

Legal Obligations: Comply with applicable laws, regulations, and court orders.

We do not sell your personal information. We may share your data in the following circumstances:

Service Providers: We share information with trusted third-party vendors who assist us in operating our platform, processing payments, verifying identity, and providing customer support.

Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

Protection of Rights: To protect the rights, property, or safety of our company, users, or others.

With Your Consent: We may share your information for other purposes with your explicit consent.

Note: We do not share your personal information with third parties for their own marketing purposes without your consent.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account Data: We retain your account information for as long as your account is active and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements.

Transaction Records: Financial and transaction records are retained for a minimum of 5-7 years to comply with regulatory and tax requirements.

Usage Data: Analytics and usage data are retained for up to 24 months for analysis and service improvement.

Communication History: Support tickets and correspondence are retained for 3 years to ensure quality service and legal compliance.

When you request deletion of your account, we will anonymize or delete your personal information, except where we are legally required to retain certain data.

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and deliver personalized content.

Essential Cookies: Required for basic functionality such as authentication, security, and account management.

Analytics Cookies: Help us understand how users interact with our platform to improve our services.

Preference Cookies: Remember your settings and preferences to provide a personalized experience.

Advertising Cookies: Used to deliver relevant ads and measure campaign effectiveness.

You can manage your cookie preferences through your browser settings or our cookie consent tool. Disabling certain cookies may affect the functionality of our platform.

For more detailed information, please review our Cookie Policy.

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Right to Access: Request a copy of the personal information we hold about you.

Right to Rectification: Request correction of inaccurate or incomplete information.

Right to Deletion: Request deletion of your personal information, subject to legal limitations.

Right to Portability: Receive your data in a structured, commonly used format to transfer to another service.

Right to Object: Object to the processing of your data for specific purposes, including marketing.

Right to Restrict Processing: Request restriction of data processing under certain circumstances.

Right to Withdraw Consent: If processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at privacy@dfs.com.

We take the security of your personal information seriously and implement comprehensive measures to protect it.

Encryption: All data is encrypted in transit using TLS 1.3 and at rest using AES-256 encryption.

Authentication: We enforce strong password policies and support two-factor authentication (2FA).

Access Controls: Strict role-based access controls limit who can access your data within our organization.

Monitoring: Continuous monitoring and real-time threat detection to identify and respond to security incidents.

Regular Audits: We conduct regular security assessments and penetration testing to identify vulnerabilities.

Employee Training: All employees undergo mandatory security and privacy awareness training.

While we strive to protect your information, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and keep your login credentials confidential.

Our platform is intended for users who are 21 years of age or older. We do not knowingly collect personal information from individuals under 21.

Age Verification: We implement age verification measures during account registration to ensure compliance with legal age requirements.

Parental Control: If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Data Deletion: If we discover that we have inadvertently collected personal information from a minor, we will promptly delete it from our systems.

We encourage parents and legal guardians to monitor their children's online activities and discuss the importance of privacy and safety.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or regulatory standards.

Notification: We will notify you of significant changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to your registered email address
• Displaying a prominent notice within our platform

Effective Date: Changes become effective 30 days after posting, except where required by law.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through the following channels:

Email: privacy@dfs.com

Support Email: help@dfs.com

Mailing Address:
DFS Inc.
123 Gaming Boulevard
Suite 400
Las Vegas, NV 89109
United States

Response Time: We aim to respond to all inquiries within 2-3 business days.

Data Protection Officer: For privacy-specific concerns, you may also contact our Data Protection Officer at dpo@dfs.com.